How To Optimize Google My Business For Better Customer Engagement?

Google My Business is the first major step to increase visibility of local business to your customers. When a business is Google My Business verified, there are increased chances of your business to be shown up on Google’s Local Pack, Local Finder and Google Maps.

Thus, customers get the convenience to find businesses easily through Google searches and maps.

Here are the following steps to successfully optimize Google My Business –

Correctly Filling Business Information –

Correctly fill all business information

Google asks for few simple questions before approving Google My Business profile. Correctly fill all your business details in clear and concise manner. Some of the required information to be filled are as follows –

  • Business physical address
  • Contact Information
  • Website
  • Hours Of Operations

Fill all such details correctly and let your potential customers reach you easily. In addition; businesses should also practice Local SEO Strategies for your small business for maximum benefits of Google My Business.


Select Most Suitable Category

Always choose the most suitable category for business.

Every business on the planet belongs to some category. It is very crucial to select the most suitable category while making Google My Business profile.

It makes search engines to easily understand the nature of your business. Further, search engines can easily select and show it to the customer searching for your business.

If you are unable to find the best category, select the closest category to the nature of your business.

Insert Good Quality Pictures

High quality pictures are liked by viewers.

Good images and pictures are admired by everyone. Upload high resolution images while setting up Google My Business profile. Photos will help customers to get glimpse of your business, office etc. It makes them feel convinced about the genuine nature of businesses.

True results of Google My Business come after execution of well planned Local SEO strategies. Many businesses use professional Local SEO services in India to rank good and to reach their target customers in defined areas.


Posts And Call To Action (CTA)

Encourage customers to take action.

Call to action means to encourage a visitor to take any action which may benefit the organization. Posting on Google My Business and inserting CTA can help in following ways –

  • Posting about upcoming events, webinars can make user visit website.
  • Season or limited sale offer posts can engage the visitor and can increase conversions.
  • If you are an established business; posting about new product launch can drive attractive traffic to your business.


Q&A Features

Q&A helps in resolving customer queries.

A Google My Business can have a Question & Answer feature. It is one of the best ways to interact with your potential customers. Moreover, customers can easily resolve their queries by simply typing on GMB profile.



Engage with customers through messages.

A customer sending a message for query or quotation is definitely a potential customer. There is a high probability of turning him in to an actual customer. Offer message feature on your GMB (Google My Business profile) to make way for your upcoming customer.


Google My Business Online Reviews

Reviews helps other customers know about your performance

Google believes in displaying feedback from previous customers of a business. Therefore, the review section of GMB profiles helps customers to make and read reviews of a business.

Online customer reviews come next to the map location of a website. Customers now read reviews before going to particular businesses. Such reviews are considered as personal recommendation.

Businesses also take it as an opportunity to improve its performance and image among actual and potential customers.

Statistics shows that 48% of consumers look for at least 4 stars rating before engaging with a customer.

Therefore; adding review section in the Google My Business profile will help you in gaining more customers in the long run.


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