Small physical businesses want to target more customers located near them. It generates more traffic and customers are also satisfied with such small businesses for their needs. Local SEO does the same by increasing the visibility of a business website in the areas nearby.
Here are the following reasons why Local SEO Matters
What is Local SEO?
A person looking for restaurant in his area will most likely search for “Restaurant near me” on search engines like Google and will be able to see all the possible restaurants near him along with directions and all other information such as Contact address, website etc.
This is the magic of Local Search Engine Optimization which enables business to show up when a customer is looking for your service in your area.
In this, all the restaurants ranking high in the results are practicing local SEO strategies to show up when a customer search for their business.
Local SEO strategies help a business website to target customers near them. This further increases the visibility of the business to customers as well. Websites in the present times play a very crucial role in growth of a business. Know The 5 Ways Websites Are Affecting Small Businesses. Following and practicing well tried and tested SEO techniques will assist a business in the long run.
How Local SEO Can Help Your Business?
Local Search Engine Optimization is helpful for business wanting to increase their reach among the people living nearby. It can be based upon specific geographical targeting as well.
Businesses which follow Local SEO strategies are visible on easy Google searches along with map directions, website, and customer reviews etc.
How To Do Local SEO?
Local SEO works best with SEO techniques which involves website structure, link building, social media etc. The following are the best ways to optimize your business website for local searches –
Google My Business
Google My Business is one of the best ways to optimize your website for local search. It involves business verification procedure where your physical business will be updated by the Google by sending a post card message. The Google Verification Procedure is easy to follow and make your business locally searchable.
Mobile searches in the recent times have by passed PC searches. This means more people now search on their mobile phones rather than personal computers or laptops.
Make sure your website is mobile friendly so that the customer can not only search you but also engage with you through a website.
A business website must have its name, address and contact number on the website to assist their potential customers.
Have a contact page on your website so Google could show it on the search results straight forward. These are two of the major information customers are looking for while searching for nearby businesses.
Benefits Of Local SEO
Don’t Lose Your Potential Customers
Local SEO helps in making business’s physical location visible to potential customers near its area. The conversion rate for Local SEO is higher comparatively than any other digital local marketing practice.
One must be very pro active while performing Local SEO activities along with regular SEO activities to gain maximum benefits.
Local SEO needs an expert in this field to give maximum results of the efforts put in establishing and following Local SEO strategies. Therefore; many small and medium size businesses opts for trained Local SEO Companies for best results.
Be Seen On Easy Mobile Searches
Since there are more of mobile searches in the present times; the number of local searches have increased like never before.
Here are some facts and figures related to Local SEO –
- 47% of total Google Searches are local searches.
- 66% people look for search engines and local directories to find local businesses.
- Close to 50% mobile searches are done for finding business address and contact number.
- More than 72% of local searches have turned out to be physical sale.
Therefore; a customer looks for business on mobile searches and engage with business physically.
Highly Targeted SEO Strategy
The major reason behind local searches is to find a business, product, services near user’s location. People mostly search for business category like “dentists”, “restaurants” etc rather than specific names of business.
Local SEO for businesses has made it possible to show their services, product and business features directly on to one platform.
Optimization and further advertisements for local businesses is target oriented thus; can be modified for their visibility according to demographics, location, gender, age , customer’s interest etc.
The conversions from local searches are highest as customers only make queries when they need business services, products in the near time. While searching for the same; online directories such as Yelp, Foursquare show up with all the options available. The websites contain contact information, website url, customer reviews and more.
Good Return On Investment
Marketing through local Search Engine Optimization strategies returns in a better manner than traditional pieces of marketing through newspapers, sign boards etc.
Local SEO efforts can also be monitored and can be modified as well. Further; targeting customers in the nearby areas is definitely an advantage for the businesses.